our team

welcome to our family

A family project bringing together friends, professionals and the wider community around a shared philosophy of inclusion and wellbeing.

Founded in 1997, Estel de Llevant supports people with mental health conditions through training, employment and social integration. At Cala Falcó, we collaborate closely with their team through essential oil distillation and seasonal harvests, creating a shared path where regeneration extends beyond the land and into the community.

FOUNDERS

Three people, one vision. Montserrat, Maria and Victor share a belief that land, science and purpose can work as one. Montserrat's intuition gave birth to the project; Maria drives the strategic vision forward; Victor translates the intelligence of the soil into high-performance formulations. Together, they are the heart of Cala Falcó.

Hand in Soil on one of the farmers at the Cala Falcó estate in Mallorca

Montserrat Valle

Landowner & Visionary

MARIA SÁNCHEZ

Co-founder & CEO

Victor AlarcÓn

Co-founder & Lab Director

MARKETING

Alex shapes how Cala Falcó speaks to the world, two decades in luxury and high-net-worth sectors. Helena brings daily structure and consistency to everything we communicate, from content to brand voice across all touchpoints.

alex field

Marketing Director

HELENA Balaguer

Marketing Manager

commercial

Nicolas and Sid build relationships and open doors, bringing the Cala Falcó story to the people who need to hear it.

Nicolas Lima

Commercial Development - Spain

Botanicals in the Cala Falcó estate

Sid Habib

Commercial Development

LABORATORY & CREATION

Tatsiana, Esteve, Caroline and Aldana bring the land's intelligence to life from botanical extractions to scent and high-performance formulation.

Tatsiana Salamanca the Cala Falcó lab manager

Tatsiana Salamaka

Lab Manager

Esteve Gomila the Cala Falcó Botanist & Microbiologist

Esteve Gomila

Botanist & Microbiologist

Caroline Leclerc

Perfumer

Aldana Gonella

Lab Auxiliary

the land

Miquel Angel, Joan and Lucas work closest to the source: farming, beekeeping and shaping the landscape with regenerative purpose.

Miquel Angel Sureda

Head Farmer

Joan Llinas

Farmer & Beekeeper

White botanicals and greenery in the Cala Falcó farm

Lucas Livolti

Farmer & Landscaper

operations

Sebastian, Antoni, Hakim and Jaume keep everything running from logistics to finance, ensuring the vision has a solid foundation beneath it.

Sebastian Hernandez

Operations Manager

Antoni Muntaner

Financial Controller

Hakim Boukaiour

Administration

Jaume Perello

Human Resources

DISCOVER OUR PRODUCTS

The Brands in our stable. Nurtured by botanicals grown The Cala Falcó Way.

Cala Falcó at Spring bottle

Cala Falcó at Spring

A regenerative botanical apertivo crafted from the wild botanical farm of Mallorca.

Shop Drinks
Cala Falcó Collection product image

Cala Falcó Collection

Cala Falcó Collection is a natural holistic wellness house and aromachologist.

Shop The Collection
Viti Vinci The Collector perfume product image

VITI VINCI

Viti Vinci is an olfactory art studio creating scent art through installations, commissions, and collectible wearable editions.

Discover Olfactory Art